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add them to every mailing list your company uses. In case you somehow missed it, the EU adopted the General Data Protection Regulation (GDPR) in 2016, replacing the 1995 Data Protection Directive (which was put in place during the internet’s earliest days). No, SparkPost does not retain the content of the emails you send, except only in short term cache or in cases of message delivery failure, for a defined period of time while it retries the sending of the email. Processing is only allowed by the General Data Protection Regulation (GDPR) if either the data subject has … In the summary of this post, you will also find a link to download our Checklist for GDPR Compliant Emails. Email personalization tools like Mailshake can help. For consent to be valid under GDPR, a … Unless they explicitly say that they would like to be included in the list, DON’T add them — silence is not consent! But in cases like these, it’s essential that future emails are tightly related to what they originally expressed an interest in. Do you want to launch a new product or service? Do this whether or not you’re subject to GDPR by: You don’t necessarily need a dedicated data steward if you’re able to take these steps on your own. Introduction. Just as with an individual customer, explicit opt-in consent must be given before you can email them. So many people are getting in hot water for this one! Emailing customers who have purchased from you or inquired in the past is fine — as long as the time lag is appropriate for the product/service you are offering. Businesses have been sending emails asking if users still wish to be subscribed to mailing lists. If you’re 100% confident that your business only works with U.S. citizens, GDPR compliance may be less important. General Data Protection Regulation Summary. Follow us on social media. If becoming GDPR compliant forces you to rethink the way you send cold emails for the better, that’s an email marketing win-win. The GDPR did not set out to be anti-business, just pro-consumer. Provided the controller has the necessary consent, the actual sending of the email is not really impacted by GDPR. 05/02/2018. To become GDPR-compliant, businesses have been required to get crystal clear consent from their customers before they can send them marketing emails. As a note, this guide only focuses on sending cold emails. The short answer is, yes it is personal data. GDPR: how can I email data securely to comply with the new regulations? There’s a better way, a more efficient way – and you’ll likely get your email in front of more people by changing. Then — and this is the crucial bit — ask if they would be happy to be added to a specific mailing list, in order to be contacted either with information relevant to their industry/role, or with news/updates on the services/products you have previously discussed. The GDPR is designed to help protect customers from unwanted direct marketing emails. Press enter to see results or esc to cancel. info, Growth For all the convenience of email, it doesn’t offer a much in the way of security. As for email marketing, the GDPR does not ban email marketing by any means. The goal of the GDPR wasn’t to stop cold emailing in the EU. This is the: “but why are you still doing this?” type of cold emailing. The good news is, if you’re already following cold email best practices – that is, you aren’t “spraying and praying” or spamming people with irrelevant messages – you’re half way there already. DO be aware of the difference between B2B and B2C communications, and segment your mailing lists accordingly. If you’d rather not hear from me, just let me know and I’ll delete your information.”. Just as with an individual customer, explicit opt-in consent must be given before you can email them. If the answer is “kind of” or “well they haven’t said they don’t want to,” take them off the list. Companies can only send email marketing to individuals if: The individual has specifically consented. Contrary to what you might have read, GDPR didn’t kill cold emails. The list goes on. Finally, be a good data steward. Mailjet being an Email Marketing actor, we gathered precious information for you to create this GDPR toolkit. How does GDPR affect email marketing? Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns, and are able to drive significant levels of sales and revenue from their email marketing initiatives. “GDPR Update If you are processing an individual’s personal data to send business to business texts and emails the right to object at any time to processing of their personal data for the purposes of direct marketing will apply. 5 Simple Steps To Sending GDPR-Compliant B2B Cold Emails Step One: Ensure Your Prospecting Is Targeted and Appropriate. Companies can only send email marketing to individuals if: The individual has specifically consented. Instead, check out this practical, step-by-step guide to staying GDPR compliant as an individual or a small sales team. Here's how to stay in compliance while improving the effectiveness of your email … The short answer is, yes it is personal data. Ideally, when it comes to marketing your services/products to new contacts. When you send an email, you don’t necessarily know how many networks or servers the message will pass through on its way to the recipient or who has access to them. Therefore the key question to ask when it comes to GDPR-proofing your email marketing is: “Have they confirmed they want to receive this information?”. Contrary to what you might have read, GDPR didn’t kill cold emails. Why is it dangerous to send personal data over email? So, what options remain? Sending a valid, justified cold email is one thing. To get to this level of specificity, you’re going to need to segment your lists and closely personalize your cold emails based on your prospects’ business needs. Although the GDPR doesn’t have specific rules for handling and archiving email, it does have specific principles relating to the processing of personal data, which applies to the personal data distributed via email. Therefore, you. B2C comms, on the other hand, are directed at the individual themselves, meaning they must have provided explicit consent prior to you contacting them. You just have to be more careful about the way you collect, manage and store the data you use to send them. This includes product demo, quick catch up and “just reaching out” emails, or any other form of communication that your prospects didn’t ask to receive. Last modified on the 27th July 2017 at 11:09 pm Filed Under: EMail Tagged With: Best Practises, Data Protection. With GDPR effective date on 25 May 2018, all marketers concerned with GDPR need to change rapidly how they seek, obtain and save consent. make our site easier for you to use. Yes and no. We'd love to know a bit more about our readers. 05/02/2018. TNW uses cookies to personalize content and ads to be too rigid with your comms. The DMA has reported a 43% increase in customer responses to direct mail. Email Marketing. This is all because of the EU General Data Protection Regulation , a privacy law that sets a higher standard for consent than many companies are used to. EU member states were given two years – until May 2018 – to become compliant with the new regulation, which, according to Digital Guardian’s Juliana De Groot, “mandates a baseline set of standards for companies that handle EU citizens’ data to better safeguard the processing and movement of citizens’ personal data.”. Under GDPR 22 organisations can’t send marketing emails without active, specific consent. need to inform them of this activity, giving them the option to opt-out/unsubscribe. Consent requires a positive opt-in. Not only do these laws apply to organizations based in the EU, but they also applyto anyone who stores or processes data on an EU citizen. Sending Sensitive Data to the Wrong Recipient. There’s a better way, a more efficient way – and you’ll likely get your email in front of more people by changing. — If the answer is “no”, take them off the list. Last modified on the 27th July 2017 at 11:09 pm Filed Under: EMail Tagged With: Best Practises, Data Protection. You should not send personal data via unencrypted email. Actually delete them from any place where you’ve stored their information. One of the major areas of change—and the one that’s been causing email marketers the biggest headache—is the question of how to collect and store consent. There are plenty of other requirements you’ll need to get comfortable with when it comes to sending marketing emails to those who opt-in to hearing from you or using cookies on your website. You can still send them. Even if you aren’t, a consultant may be able to observe your data practices and make recommendations to ensure you’re compliant at a far lower cost than bringing on a new full-time data employee. Businesses have been sending emails asking if users still wish to be subscribed to mailing lists. So, if you’re following along as someone who sends cold email, that probably sounds pretty intimidating. Got two minutes to spare? And it usually … ... you should encrypt and password-protect your images and documents before sending them as email … The encryption we use to ensure email privacy is completely invisible. Put yourself in their shoes – do you like the content you’re about to send? According to Article 5, personal data shall be. These problems are the reason many organisations still use fax machines. If dealing with sole traders, one-person operations or small partnerships, DO follow B2C rules. Security Meets Modern Design Our next-generation inbox is designed to help you work faster by being easy to use. GDPR and Email Marketing. Instead, write them an email with the usual niceties, explaining that you thought they might be interested in finding out more about the services/products your business offers. However, if you can’t guarantee that the people you’re reaching out to aren’t EU citizens living or working abroad, it’s worth the effort to get comfortable with GDPR. Email marketing campaigns have had to adapt to comply with the EU's data privacy law, GDPR. We discuss exactly what that means for businesses sending direct mail. Emailing customers who have purchased from you or inquired in the past is fine — as long as the time lag is appropriate for the product/service you are offering. The General Data Protection Regulation (GDPR) is raising many questions among employers, not least whether a work email address should be regarded as personal data.. Maybe they aren’t a fit now, but through regular interactions, you’ll be top-of-mind when they do need your product or service. Under the GDPR, consent really means consent. Breaking that down, any offer you send via cold email should be clearly connected to the specifics of your prospects’ business. Read on to find out how B2B email marketing, cold emails, opt-in list emails, sending emails to existing clients and transactional emails are affected by GDPR. Covering key dos and don’ts for email marketing, these simple rules will help you along the way to ensuring your processes are GDPR-proof, for when the 25 May finally arrives…. B2B emails should be targeted at a person’s role within a business, not at the specific person. Then — and this is the crucial bit — ask if they would be happy to be added to a specific mailing list, in order to be contacted either with information relevant to their industry/role, or with news/updates on the services/products you have previously discussed. Q4: Is follow-up email a violation of GDPR? Besides, practically everything described here – from protecting personal data to sending targeted outreach messages – should be considered best practices for all organizations. They aren’t ideal from a marketing standpoint, but may be an option if you aren’t able to meet the specificity of purpose guidelines described above. Quarters, 6 things UI designers should keep in mind for iPhone X, Video games change the way you feel about the world — and yourself, Meet the electrophone, the Victorian version of live-streaming, There's a bunch of undiscovered exoplanets left – math can help us find them, How this startup is mapping India's potholes using just your phone, This Adobe Creative Cloud training unlocks the essential skills you've been wanting to learn, From religion to politics — here’s how genes influence our preferences, Get some of the year’s best headphones and earbuds with one last Christmas discount. Experts often compare sending emails to posting letters: you compose a message and a delivery address, and then hand it off to someone else to deliver. For a more thorough breakdown of what GDPR is and how it affects your business, check out this article. Start! The list goes on. Therefore, you DO need to inform them of this activity, giving them the option to opt-out/unsubscribe. GDPR Security Tips for Sending Personal Data Over Email What kind of information should I not send via email? Prefer to get the news as it happens? What the GDPR does is clarify the terms of consent, requiring organizations to ask for an affirmative opt-in to be able to send communications. These are set out at Art. You can still send them. Unless they explicitly say that they would like to be included in the list. Sending follow-ups does not violate GDPR as long as it meets … Basically, to comply with the GDPR, companies need to be more conscious of the way they handle and use personal data, which includes, among other things: Even encrypted data can fall under this category. However, aside from a digital makeover, the biggest change to the EU data protection comes in terms of their reach. Do you have a special offering? Not only will this greater choice deliver content they are interested in — and therefore increase the likelihood of interaction — but they will also be able to opt-in to receive this information via their preferred medium, whether that’s email, newsletter, phone call, or text. Permission is an important part of email marketing. Mark shares 44% of the letters that make up the word "marketing", so his future was set from an early age. If you’re monitoring email open rates — and changing the content sent to individuals based on what they do/don’t read — that means you are processing and monitoring their behavior. But, what is per… 6 things UI designers should keep in mind for iPhone X. Do’s and dont’s of sending emails under GDPR by Andrew Stellakis — Feb 10, 2018 in Contributors I hate to break it to you, but the days of scattergun marketing emails … To ensure compliance with the GDPR, marketers should provide individuals with choices regarding marketing (e.g. Read next: email anyone who has asked not to be contacted, unsubscribed from a list, or opted-out in any other way. That’s how you abide by the data storage limitation principle while sending cold emails. For example, reaching out to a company you’ve discovered is using your competitors’ SaaS product because they left a review of it on Product Hunt in order to pitch your solution as a replacement is related to their business activity. 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Things to keep in mind for iPhone X cold unsubscribe link cold unsubscribe link advertise... Ideally, when it comes to marketing your services/products to new contacts, don ’ t just mark them unsubscribed! Sequence after the initial engagement press enter to see results or esc to cancel sending marketing by! Sure that it is something really useful for your audience endless email lists, or out. Through post with confidence, businesses have been sending emails asking if users still wish to included!

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